Case Study - Aurea Technologies Inc.
Aurea Technologies Inc. (Aurea) is the company behind the Shine Turbine, a portable wind turbine charger for handheld electronics. Aurea's mission is to provide clean energy independence and Shine’s patent-pending technology creates energy faster than any other portable renewable product currently on the market. The Shine Turbine is the first of a series of renewable microgrid products created by Aurea, to provide users freedom from the electrical grid. Aurea had created a working prototype of the Shine Turbine, but as a start-up, they were looking for guidance to establish their supply chain in preparation for production.
Aurea is currently finalizing the Shine Turbine technical design and preparing to launch directly to consumers through Kickstarter. The Kickstarter campaign launched in June 2021, it will be a 1-month campaign with a goal of selling 500-1000 units to backers. Once the campaign is over Aurea expects to have the final product in the backers’ hands within 3 months and then they will transition to selling the Shine Turbine through retail channels. The initial goal is to be set up to produce and ship 500-1000 units per quarter.
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